rudpedersen.com
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Excerpt:
More and more countries acknowledge the need to widen their set of tools for advocating and pursuing their interests, reputations and perspectives in the global arena – whether it concerns trade, investments, security issues or soft power interests.
Diplomatic efforts can be made more efficient if they are supported by locals, who convey the different points-of-view in order to influence public perceptions. Expanding and strengthening relations with other nations is all about getting heard in the public arena, and getting heard for the right reasons. ...
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